When It Clicks: Field Notes from India’s E-Commerce Revolution [Paperback] Amitabh Pandey
Nandita Pandey is the founder and chief branding strategist of Prismatic Consulting, Chennai. She works in the areas of image management, coaching, training, performance management and organization development interventions. She has worked in organizations like NIIT Ltd, GE, Capital, RRD Donnelley and Daimler India Commercial Vehicles before starting out as an entrepreneur. She holds the Women Glory Award for her work in the field of personal branding.
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“India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events. This book presents an analysis of that period by an early participant in India’s e-commerce revolution and the many learnings he gained from setting up – one of the most significant e-commerce platforms in the country. The story begins with the first sarkari foray into this exciting new space and goes on to explore how contemporary private players such as MakeMyTrip, Yatra, and others, are performing today. Lucid and engaging, When It Clicks is an essential record of India’s e-commerce history and the myriad lessons it has to offer, both about and beyond commerce.”
|Dimensions||5 × 5 × 5 cm|