Want the London look? It?s time to shake things up! Rimmel Volume Shake Mascara features a first-to-market patent-pending shaker system that refreshes the volumising formula whenever it?s needed. Shake it up to keep it fresh! Volume Shake mascara gives lashes a beautiful Clump-free volume, from first to last use! Perfect for everyday volume. Use the Volume Defining brush to load bare lashes with a generous coat of volumising formula to build beautiful natural-looking volume. If you hate to throw away half-used mascara because it dries out or simply isn?t as good as new, this volumising black mascara is perfect for you. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.