Presenting the new Lakm? Cushion Matte Lipstick. An exclusive new matte lipstick with a revolutionary soft matte formula that makes matte lips feel soft and comfortable. This soft matte lip colour has an intense colour payoff that gives lips a matte yet soft focus effect. The soft matte formula is enriched with rose oil extracts from France which give your matte lips a moisturized, comfortable feel. It?s non-drying formula doesn?t dry your lips and leaves them feeling soft and looking intensely matte. The new Lakm? Cushion Matte Lipstick cushions your lips in a single stroke with its smooth and creamy application. To get an even and uniform matte finish on your lips, start by defining your cupid?s bow, then smoothly glide the lipstick to the other edge of both your upper and lower lips. Lakm? Cushion Matte is a water resistant soft matte lipstick that gives you a long lasting intense matte color and cushion soft lips all day. Choose from 20 vibrant matte shades and wear cushiony soft lips for a variety of occasions. To complete your soft matte look, pair your cushion matte lips with Lakm? Eyeconic Lash Curling Mascara, and Lakm? Impact Eyeliner. Try it now !